Writing

Selected posts — quick reads that connect agentic concepts to real execution.

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The Agentic Shift Is Simple Economics

A simpler way to think about the agentic shift: less standards drama, more economics. Lower transaction costs, less manual work, and more money kept by buyers and sellers.

AgenticEconomicsCTVProgrammatic

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AdCP vs IAB Tech Lab: I’ve Seen This Movie Before

A practical take on what AdCP signals, what the Tech Lab might do next, and why execution beats hype.

AgenticAdCPCTV

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AdCP vs the Stack: Are We Innovating… or Protecting the Pipes?

A clear-eyed look at the incentives behind the ‘agentic’ moment—and how the ecosystem may try to protect its existing pipes.

AgenticAdCPEcosystem